Angelenos will be thrilled to hear The Row opened its first freestanding boutique today on Melrose Place! The 3,800-square-foot midcentury modern space reflects the sophisticated minimalism the line is known for with pared down interiors and a low-key entrance barely visible from the street. Designers Mary Kate and Ashley Olsen want the store to feel like a home…a fireplace and courtyard with pool included…to invite lounging while shopping. The flagship store will carry a curated selection of antique jewelry and other collectibles from the sisters’ personal collections as well as an exclusive capsule collection. Many boutiques buy only twenty percent of the collection, but here, the entire line from The Row will be available for the first time and be presented somewhat like a showroom. I can’t wait to visit.
8440 MELROSE PLACE