I appreciate when a magazine tries something different.  The July issue of Harper’s Bazzaar UK has done just that and presented the cover in a totally new, fresh way. Featuring Alexa Chung, the styling and color of the photo is simply beautiful. It’s unusual not to have the model front and center looking straight at the camera with busy tag lines. Instead, the HB cover takes on a sophisticated tone and evokes more of a mood than a hard sell and I love it.

Apparently, two covers will be printed. The above, and the more traditional, below. I know which one has a greater impact on me.